How we work

YouGov Signal is a comprehensive analytics platform for tracking digital online reputation. We are industry agnostic, featuring the online data of thousands of brands, products, sports teams, games, actors, films and television shows. We aggregate all of this digital and social data into one place. We apply cutting-edge Machine Learning, complex text analysis, and competitive benchmarking to make sense of and contextualize everything.

We filter out the noise.

What We Provide Our Clients

As part of a suite of products that YouGov offers, Signal’s focus is on understanding real-time digital and social reputation.

Digital Pulse

Digital Pulse

Tracking Digital & Social Data

The full range of digital and social data across all social media platforms.

Touch

Touch

Cutting Edge Text Analysis

Sentiments and emotional responses at your fingertips.

Compare

Compare

Sector Specific

We make sense of your sector and your own performance because we contextualize and benchmark your data against your competitors.

We automatically ingest, clean and display all of your digital data in our easy-to-use platform while we distill key insights around overall engagement, opinion and market efficacy of the online presence of your brand.
Our data updates daily and is mapped to each marketing beat of your campaign.

With YouGov Signal you can:
• Segment and discover audiences
• Compare any data against any competing and comp. titles
• Generate custom reports across all data sources
• Focus on specific marketing events or pieces of content
• Track your entire campaign by specific territory or worldwide
• Understand the efficacy of your media spend
• Interpret the conversation around your brand, television show, product or game

Configurable Ingestion of Client Data

YouGov Signal can also integrate your own marketing, media and social-analytics data from platforms you currently use, or from providers, to synthesize and generate more in-depth insights. This also streamlines reporting across the broader organization.

We can also configure our platform to ingest any data source that you are interested in monitoring and apply custom text analysis to draw out pertinent insights.

Reporting, Exporting, Sharing & Saving

We provide custom weekly summary reports with the structure and content to fit your needs.

CSV Export

CSV Export

Export data to CSV for further analyses.

Email Updates

Email Updates

Receive opt-in weekly email updates about the things that you are interested in.

Saved Views

Saved Views

Save your views to revisit later. They will automatically update when new data becomes available.

Share Views

Share Views

Export data to CSV for further analyses.

Custom Research

We design state-of-the-art custom research projects to solve other analytics and research related problems on a client by client basis.

We have a significant advantage as we are industry-specific and have a vast dataset in place to work with, as well as an experienced and brilliant data-science team.

If you have any custom data-science or research needs we are able to help. Previous examples include a dynamic content-pricing model, an actor news alert model and some TV concept testing models.