Portent.IO joins YouGov PLC

December 13, 2018

TechCrunch: "YouGov acquires social analytics company Portent.IO"

Ladies and Gentlemen, Brothers and Sisters, Comrades and Friends!

We’re thrilled to announce that we’re joining the YouGov family. We have been working with them for the past 3 years, since they were our earliest investor, so we’re excited to take things to the next level. I wanted to address why we went forward with this deal, what this means for us as a business, for YouGov and of course most importantly those that give us money, our wonderful, sexy, attractive and intelligent clients.

First and foremost, myself and the team are not going anywhere, we’re all locked in for the next couple of years and plan to grow the team quite a bit. We’re going to rebrand as “YouGov Signal” which we feel sits quite well with YouGov’s broader product offerings as well as with Portent’s product ethos. As well as our Film and TV offering, we have also soft launched our Sports and Brand offering.
It’s worth noting that a few things may change for our existing clients such as having access to more data sources, better customer support, more territories covered and greater demographic data. So all in all we think our clients will be happy with this outcome. We see this partnership as a major upgrade to our infrastructure capacity and growth potential.

In terms of data, we’ve already started to add more news, blogs and review sites and plan to also add Amazon reviews, Yelp reviews, custom industry specific discussion forums and much more. This will be extremely useful for YouGov’s existing brand clients to help them get a more “365 view” of their customer and brand perception. This also means that our existing and future clients will have access to an even broader breadth of data.
As mentioned, we have already soft launched our Brand and Sports offering and are happy to report the synergies between tracking TV, Movies and Brands and Sports teams.

Well, the last 3 years have been one hell of a whirlwind #startuplife and going into this new year we will now prepare for the next whirlwind, but this time around with a little more support and the ability to scale and service our clients even better than before.

If you have any questions just ask….

Much love,

YouGov Signal (Formally Portent.iO) team:

Hamish, Uri, Jacek, Durgé, Matti, Piotr, Bryan, Kuba, Marie, Tymek and Alie.